My career has been all about using technology to enhance personal experience — from making friends to making dinner. My resume introduces the innovative ideas I’ve championed. As a companion, this site shows the practical process of turning ideas into actual products.
This API-based site was a key innovation project with input from top Target executives. As full life-cycle product leader, I created the business model, scoped and socialized the product, executed the product design and functional specs, managed visual design and content, and shipped the product on time and on budget. The MVP supported guest satisfaction, owned-brand marketing and ad sales. Its API architecture anticipated easy integration into lists, grocery ordering, product pages, in-store uses and augmented reality applications.
My company launched a white-label store that integrated seamlessly with Calphalon’s existing site architecture and design. Once the store was up and running with Calphalon’s existing UI, I oversaw functional enhancements and interface optimization. In this example, I show how task-based user testing drove significant change to key interface architecture including the global header, global navigation, and product page.
A second site built with the APIs also powering Target Recipes, Cooking.com used HTML5, CSS3 and jQuery mobile for a fully responsive guest experience. As head of product, I partnered closely with engineering and led a team including interaction design, visual design and culinary content to reinvent the Cooking.com brand while boosting revenue for CHEFS Catalog, our commerce partner.
Celebrating its 35th year, CHEFS was prime for a brand refresh after Target acquired the company in 2013. As my team and I worked to modernize CHEFScatalog.com’s interaction and visual design, employing HTML5, LESS and Bootstrap, I also led a cross-functional group to identify and establish a verbal and visual brand voice. User testing helped us measure the success of our efforts.